VIA LIVING THE FUTURE
Connecting world-class entertainment to the heart of Asia. ViaLive International is the premier strategic bridge between marquee global talent and the thriving Vietnamese cultural landscape.
MISSION & VALUES
Elevating the Stage: Our Commitment to Regional Excellence
The partnership behind ViaLive combines strong business leadership with real-world entertainment experience.Â
ViaLive is built on the combined strengths of CEO Michael Duong and COO C-Tru, bringing together large-scale business leadership and global entertainment expertise. ViaLive's team has a direct track record delivering major international bookings to Vietnam's live entertainment market. Notable placements include world top-10 DJ Don Diablo, who headlined Ho Chi Minh City's HOZO International Music Festival in 2023 — demonstrating full-scale production, hospitality, and on-the-ground execution capability at the highest international level.
Together, they establish ViaLive as a powerful force in global entertainment, driven by proven business scale and world-class industry expertise.
Expertise and Vision
ViaLive Leadership
Professionals dedicated to bridging world-class talent with Vietnam and the broader Asian market.
Michael Duong
chief executive officer & CO-FOUNDER
CEO Michael Duong brings a proven track record in large-scale operations as President of California Waste Solutions, a family-owned company and one of the only major Vietnamese-owned waste management companies in the United States. The company holds key city contracts in Oakland and San Jose and operates at a billion-dollar scale. Building on this success, the company expanded operations to Vietnam through Vietnam Waste Solutions, contributing to national development and environmental protection with projects such as the Da Phuoc Solid Waste Treatment Complex and the Green Environmental Technology Park in Long An, developed on nearly 1,800 hectares.
C-Tru
CHIEF OPERATING OFFICER & CO-FOUNDER
COO C-Tru brings proven expertise in music, marketing, and live events, with strong industry relationships across Asia and Europe. He has worked with global artists such as Snoop Dogg and DMX, and has produced and written for top Asian artists with chart-topping success. He led a viral campaign working with Rakuten, a multi-billion-dollar global technology conglomerate, for Rakuten Viki and hit K-Drama ‘True Beauty’, generating over 2.8 billion impressions.Â
GLOBAL STANDARDS. INDUSTRY EXPERTISE.
ELITE NETWORK
PRODUCTION
REGIONAL BRIDGE
VIETNAM • ASIA • EXPERTISE • INTEGRITY • EXCELLENCE